Has Pirelli set a world record for having the biggest logo?
By John SwiftIndustry News11th April 2018
Pirelli recreated its famous logo with the help of more than 40 supercar owners when it lined them up in the form of the company image.
Staged at the Monza race track in north Italy, the stunt brought together Ferraris, Aston Martins, Lamborghinis, Bentleys, McLarens and other supercars and once in position they created the iconic Pirelli design with a logo that was 80 metres long and 18 high and which contained some 22,000 horsepower. The cars may have been from several manufacturers but the one thing the had in common was that all were on Pirelli rubber as they were all GT3 cars competing in the Blancpain GT Series which uses the company’s tyres.