Kumho says its new ECOWING series could be the ideal tyre for motorists concerned about the environmental impact of their driving.

Designed to maximise fuel efficiency in family cars, the ECOWING ES31 is so effective that almost 70 percent of the 38 sizes currently offered carry a related B label grade which is just one down from the best possible rating. With sizes ranging from 155/65R14 to 225/55R17, the ECOWING ES31 can be fitted to the vast majority of small and medium hatchbacks, saloons and estates including best sellers such as Ford’s Fiesta and Focus; Volkswagen’s Polo and Golf; BMW’s 1, 2, 3, and 5 Series; Audi’s A1, A2, A3, A4 and A6 models; and the Mercedes-Benz A, B and C Class cars. A Kumho UK spokesman said: “Consumers have varying priorities when replacing their car tyres. Price will always be a key factor, but while some drivers require optimum grip, others favour minimum wear (or, long tread life). More and more are, however, selecting tyres of notably low rolling resistance, thereby saving money at the pumps and therefore the world’s natural resources.” A key feature of the ECOWING ES31 include aerodynamically designed shoulders for improved wind resistance with novel heat dissipation dimples on the inner flank.