Avon Tyres has been announced as the official supplier for a series of supercar drives where enthusiasts can get behind the wheel of some of the world’s most exotic cars.

It will be supplying and fitting its ultra-high Avon ZZ5 for the 6th Gear Experience which has a fleet including Ferraris, Aston Martins, Porsches, Audis and Lamborghinis available for clients at a variety of UK race tracks. The Avon ZZ5 will be fitted to the majority of the cars as they are driven at venues such as the Rockingham Motor Speedway, Castle Combe, Longcross and Bruntingthorpe Proving Ground. The ZZ5 has an A-grade for wet grip, the highest rating awarded under EU regulations, and offers exceptional handling, braking performance and rolling resistance. Michiel Kramer, Avon Tyres Marketing Director, said: “Avon Tyres is proud to have been selected as the Official Tyre Supplier to 6th Gear Experience. Driving experiences can be very demanding on the tyres but we know that our products are tested extensively on the roads and racetracks of Europe, so they are perfectly suited for the high performance cars at 6th Gear Experience.” Andy Cummings, 6th Gear Experience Managing Director, added: “6th Gear Experience is delighted to announce a relationship with Avon Tyres, with our supercar fleet primarily on Avon ZZ5s from 2018 onwards. The increased grip, performance and durability will be immediately noticed and enjoyed by our 30,000 customers per year. It’s great to be working with an iconic British brand such as Avon Tyres.”