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We offer amazing deals on premium tyre brands like Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli.
About premium tyres
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What are premium tyres?
Premium tyres bridge the gap between a mediocre and an incredible driving experience. Manufacturers invest huge sums into the research of premium tyres to create better handling, superior braking distances and optimal performance. This is achieved by combining high-performance synthetic rubbers with revolutionary compounds and tread patterns. Like any ‘premium’ product, these particular tyres naturally come with a higher price tag; however, many drivers view them as an investment rather than an expense. Popular brands of premium tyres include Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli.
Want to know more about how your vehicle could benefit from premium tyres? Call our team of friendly advisors today on 0333 016 6550.
What are the benefits of premium tyres?
High-quality tyres save money and lives. Any number of independent tests show that in the wet or dry, a car with premium brand tyres will perform an emergency stop in far less space than budget or mid-range tyres. This is because tyre companies are constantly engineering new tread patterns and structures to maximise safety and performance in varying conditions.
Here are some other benefits of premium tyres:
- Better fuel efficiency
- Less wear and tear
- Precise steering
- Shorter stopping distances
- Stronger wet grip
- Quieter than cheaper alternatives
Why are premium tyres more expensive?
The reason premium tyres are more expensive than budget models is partly due to the higher levels of research and development that go into creating them. Test drivers put prototypes through their paces and if the outcome isn’t up to standard, the process starts again. Premium tyres are also pricier because they contain superior compounds and high-performance rubber that improve contact with the road. This enhances aquaplaning resistance, braking ability and handling properties. If you want a safer tyre which has improved longevity, choose premium tyres.
How can I identify premium tyres?
If you’re struggling to decide whether to buy premium or budget tyres, you can always consult the EU Tyre Label. As of 2012, EU regulation made it a legal requirement for both manufacturers and retailers to include this label on all new sets of tyres. This provides information on fuel efficiency, wet grip and noise level. The EU Tyre Label ranks the grip and braking performance of a tyre in the wet with a scale from A (best) to G (worst). You can expect a premium tyre to be ranked ‘B’ or higher for each criterion. Visit our guide to understanding the EU Tyre Label to find out more.
Do you need some more advice about premium tyres? Speak to our friendly advisers today by calling 0333 016 6550. Alternatively, take advantage of our mobile tyre fitting service and have premium tyres fitted from the comfort of your own home.
Popular all premium tyres
From Bridgestone to Michelin, we stock premium tyres from a range of reputable brands. Learn more about the industry’s best premium tyres below, or use our tyre search tool at the top of the page to find deals on high quality brands.
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